Buy or Sell Your Insurance Agency With Confidence

Whether you're planning to sell your insurance agency, acquire one, or explore your options, White Chip Insurance provides the guidance and expert insight needed to make the process smooth, secure, and profitable. Led by industry expert Byron Johnson, our team understands the details that matter most to agency owners and buyers.

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Thinking About Selling Your Insurance Agency?

Selling an agency isn’t just a financial decision. It’s personal. We help you protect the legacy you’ve built while ensuring you get the maximum value for your book of business.

Why Agency Owners Choose Us

Accurate Valuations

  • We assess your book of business, carrier mix, retention rates, digital presence, and operational structure to determine a fair and competitive value

Confidential Process

  • Your information is kept secure while we connect you only with qualified, serious buyers

Smooth Transition Support

  • From documentation to negotiations, we guide you through each step to ensure a seamless handoff

Flexible Deal Structures

  • Lump-sum buyouts, earn-outs, partial equity—whatever fits your goals, we help structure it.
Your Guide to Selling or Acquiring an Insurance Agency

Your Guide to Selling or Acquiring an Insurance Agency

Buying & Selling Insurance Agencies: FAQs

Below you’ll find answers to some frequently asked questions regarding buying and selling your insurance agency

What is my insurance agency worth?

Valuation depends on revenue, retention, carrier mix, policy count, and growth potential.

How long does it take to sell an agency?

Do you help buyers find agencies?

Is the process confidential?

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Our Process for Buying or Selling an Agency

How Our Process Works

Whether you’re selling your agency or looking to acquire one, our process is shaped by the experience of Byron Johnson, a recognized expert in agency growth and acquisitions. Every step is designed to protect your interests and ensure the best possible outcome.

1. Confidential Consultation

We start with a private discussion to understand your goals, timeline, and agency profile.

2. Comprehensive Valuation Review

We analyze financials, retention, carrier appointments, operational structure, and growth potential to determine realistic market value.

3. Buyer/Seller Matchmaking

We connect you only with qualified parties who meet your criteria — no wasted time, no unvetted prospects.

4. Due Diligence Assistance

Financial verification, book-of-business audits, loss ratio review, compliance checks — we guide you through each step.

5. Negotiation & Deal Structure Support

From terms to transition planning, we help craft agreements that protect both sides and maximize long-term success.

6. Transition & Onboarding Support

Once a deal is reached, we assist with onboarding, carrier notifications, staff planning, and client transition to ensure continuity.

About Byron Johnson

Byron Johnson is the CEO and founder of Star Insurance. Byron acquired his 2-20 property & casualty and 2-15 health, life, and annuities license. Byron grew Star Insurance from a one-man operation to a fully staffed insurance agency. Licenses

Licenses

CSR 4-40 2-15 Life, Health, and Annuities 2-20 Property and Casualty

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